If you were avoiding the Mexican cartel that has taken over the streets, then the Northbridge zone is also no longer safe. On Thursday, Zambrero opened its doors on James Street welcoming its fourth store to WA. Day 1 saw Zambrero's giving away 1000 burritos, whispers say it was one every fifteen seconds.
I have been lucky enough to get to know the owners of Mt Lawley, Leederville and Subiaco really well. Jamie and Eli opened their first store in Mt Lawley just in time for the Beaufort Street Festival 2011, the year that 80,000 attendees took us by surprise. It's been a huge two years for these two with three successful stores under their belts. I went along to the James Street opening party to down salt rimmed margaritas and play catch ups (eat burritos).
The James Street store is beautifully fitted with earthy, wood features and feels oh so spacious thanks to the high ceiling with its original pressed tin. The owners are new to the Zambrero scene and they have big plans for many more in the West. These plans include the ENEX dining hall which opens rather soon and will be giving the likes of Sumo Salad a run for its money.
James Street will be the first to keep the doors open late into the night. I imagine the drinking crowd will be pouring in. Even when drunk the math is quite simple: burrito > kebab.
As I write this on Sunday night I can honestly say that I have eaten at Zambrero three times this week. My favourite and failsafe option for when I need something fresh, healthy and in a hurry. Oh and you can leave feeling just that little bit more satisfied knowing that each time you eat at a Zambrero they donate a plate to someone in need.